Advertise in Big Bend Gazette

If you have a product, service or proposition to sell to prospects who live in, work in, come to, care about or read about the West Texas Rio Grande Big Bend Region – including Big Bend National Park, Big Bend Ranch State Park, Brewster County, Alpine, Lajitas, Marathon, Study Butte and Terlingua Texas – the Big Bend Gazette is the ideal advertising medium to deliver your message to our marketplace. In print, online or combined, just give us a call or drop us a line and we’ll custom-tailor an affordable marketing campaign designed with results in mind!

Digital Advertising

Our website ad specifications, placements, rotation and guidelines are as follows. Please view these as recommendations rather than hard and fast rules, as we will be happy to make reasonable exceptions where practicable to accommodate your advertising media and marketing objectives. And if you need help creating your ad graphics or landing pages, please contact our webmaster.

Ad Specifications

Our supported image file formats include JPEG (JPG), PNG, GIF and Animated GIF. The maximum file size is 150KB – but keep in mind that the smaller the file the faster it loads. Ad dimensions are as follows:

Please note:

  1. Ad dimensions actually rendered may vary responsively based on device/browser screen resolution but the aspect ratio will remain constant.
  2. Ads with a white or black background should have a 1-pixel border of a distinguishing color around the perimeter of the ad in order to separate it from page content.
  3. Animated ads are restricted to a maximum of 30 seconds (at a 15 fps frame rate), after which point animations should come to a complete stop.
  4. Ads should not use redirecting URLs. Use UTM tracking codes instead.
  5. Ads should not link directly to a payment processor (e.g. PayPal).
  6. Both ad graphic and landing page content should be in good taste.

Ad Placements

In most cases we are capable of placing your ad:

  • on any or all website pages or posts,
  • on a specific website page or post,
  • in the header, sidebar or footer, or
  • above, within or below article content.

Here are our standard ad placements. Non-standard ad insertions require an additional setup fee:

  1. Homepage Featured Sponsor | Rectangle | home page only
    2 visible / rotation
  2. Header Banner | Leaderboard | all pages and posts
    1 visible / rotation
  3. Sidebar Widget Upper | Rectangle | all pages and posts
    1 visible / rotation
  4. Sidebar Widget Lower | Rectangle | all pages and posts
    1 visible / rotation
  5. Footer Widget Left/Top | Square | all pages and posts
    1 visible / rotation
  6. Footer Widget Center/Middle | Square | all pages and posts
    1 visible / rotation
  7. Footer Widget Right/Bottom | Square | all pages and posts
    1 visible / rotation
  8. Footer Banner | Leaderboard | all pages and posts
    1 visible / rotation
  9. In-Content | Banner (Standard) | selected page/post/position*
    1 visible / exclusive

*See example below.

Ad Rotation

With each standard ad placement, your ad will be inserted into an associated ad group with from 0 to n other ads. An equal display rotation weight is assigned to each ad in a group unless otherwise specified.

Ad Guidelines

When creating a digital ad, it is important to look at it from the perspective of your targeted viewer:

  • MINIMIZE FILE SIZE. Smaller files load faster which increases the chance of your ad being seen.
  • KEEP IT SIMPLE. Use an eye-catching hook to convince them to click through to your landing page.
  • LINK TO A TARGETED LANDING PAGE so people see relevant information immediately.
  • AVOID PHOTOS in animated GIFs – they won’t look nice and make the file size huge.

To custom-tailor an online advertising campaign please contact us.

Print Advertising

To custom-tailor a print advertising campaign please contact us.